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Our Story

Est. 2012

In 2012 while working in traditional media, Changer's founders, Ant McCormack and Farhad Meher-Homji, recognized the emerging potential of the creator economy.

Fascinated by the possibilities of short-form media, we began collaborating with up-and-coming creators, sharing insights and developing new content strategies. This marked the beginning of Changer’s journey.

Eager to explore different formats and support talent, we set up a showcase of upcoming comedians.

These sold out live shows were posted to YouTube, providing a platform to show their talent, help them earn income and learn the potential for what YouTube had to offer. This approach became the blueprint for our support and growth.

At the same time, we provided consultancy services to brands, helping them navigate the evolving landscape of short-form content.

Our profits were reinvested into a commercial production studio, where creators, no matter how big or small, could come and create for free.

After many years, countless videos and a diverse range of creators through our door, it was clear that the emerging generation of talent needed support.

A hands-on source of knowledge, delivering insights that could transform their incredible passion and potential, into something long-lasting. Not a one size fits all model, but support tailored to the individuality of each creator and delivered by a team that understood them.

In 2017, we successfully launched our first Accelerator program. Twelve years since we began, we’ve delivered over 20 versions of our Accelerator program and presented at over 390 workshops to more than 12,000 attendees in 44 countries.

We’ve shared the stage with guest speakers such as Lilly Singh, Johnny Harris, Patrick Starr, and Typical Gamer, as well as key team members from Mr. Beast, Vsauce, and TBNR. Our graduates, including Dami Lee, Self Sufficient Me, and Z American English, have grown into leaders in their categories, accumulating billions of views.

Since then we’ve broadened our range, introducing workshop and masterclass programs, and strengthened our impact with the support of YouTube. We continue to reinvest everything we learn along our journey into reimagining existing programs and introducing new ones.

True to our commitment, our Accelerator programs remain free for those who dream of changing the game.

Meetourfounders

Farhad Meher–Homji + Ant McCormack

Co-Founders —: Changer | Creator Generation

Before being a content creator was a job, Ant McCormack and Farhad Meher-Homji believed in the potential of the creator economy. Now, with decades of experience in the industry, relationships with production companies, media outlets, and top platforms, Ant and Farhad help creators add value to their channels.

Working directly with creators, Ant and Farhad build models of success that go beyond insights and tips. Genuine pathways and tools designed to be shared and have an impact on the entire community.

Whether it’s tackling the big topics or chatting to creators about their journeys, Ant and Farhad have always been dedicated to growing the next generation of content creators.

Our Mission

To empower creators to hone their craft into long-term success.

Our Vision

A world filled with creative entrepreneurs.

Our Purpose

We're here because we know there's a more sustainable future for creators.

We’re more than fast likes, clicks and subs.

10
years: 390+
workshops: 12K+
attendees: 44
countries

We've come a long way...

We collaborate with some of the best in the world

What's next for Changer?

We’re just getting started. Changer is setting its sights on becoming the forefront in creator education, propelling the next wave of content creators. We're steadily expanding our network, linking creators with each other and the broader creator economy. Our goal is to assist creators in transforming their influence into ventures that let them pursue what they love for the long haul.

Got what it takes?

Ready to put your name forward to join one of our future programs?

Apply today